What are the Latest Trends and Features of PrestaShop to Watch Out For?

PrestaShop is a well-known eCommerce development platform with around 3 lakh online stores worldwide. Because of its outstanding features, brands like Decathlon, Netpeak, Samsung, GoDaddy, and more are using it. The platform is not only meant for developing enterprise-grade online stores, but small to medium-scale businesses can also effectively use it.

It has an extensive set of features for completing almost every task, whether finding and integrating the right payment gateway or adding inventory in PrestaShop web development. This platform can be more than just a basic online store. It can be a power-packed tool that can help drive more conversions and sales.

The subtle nuance lies in selecting the right features and integrating apt trends in your PrestaShop-based online store. The eCommerce development platform stays updated with the latest trends and features that can be used to create a top-tier and modern-looking online presence.

Latest Features and Trends in PrestaShop Development

The eCommerce market is highly volatile, and it is crucial to develop an online presence that is well-aligned with its latest features and trends. Various platforms, which include PrestaShop, also stay updated with these trends. Here are some of the future-centric features and trends in PrestaShop development:

Key Trends

PrestaShop marketplace has witnessed significant growth in recent times. It stays aligned with all the revolving trends to provide its users with a competitive edge. Here are some notable trends in PrestaShop development:

1. AI-powered Features

Today, the prevalence of Artificial Intelligence is at its peak, so why not? This transformative technology has changed the technical landscape, especially in eCommerce development. Considering this, the majority of the development platforms have adopted this technology, one of which is PrestaShop. AI-powered features like personalized product recommendations, predictive analysis, and automated customer service can increasingly help businesses sustain themselves in the market.

2. Mobile-first Design

Mobile phone usage has been increasing with each passing year. Now, more than one-fourth of people prefer to search, scroll, and buy things from their cell phones instead of large screen sizes. Earlier, mobile-centric online stores were also created on PrestaShop, but the process involved a lot of coding for every different device. This requires extensive time and effort. The evolution of mobile-first designs offers a quicker and better way to formulate screen-centric designs with precision and quality.

3. Headless Commerce

PrestaShop is a platform that makes it easier to develop a headless commerce store. This trend in web development allows one to create an eCommerce store using a decoupled approach. This means that it provides a way for businesses to create a front-end of an online store based on their preferred tech stack by relying on the backend functionalities of PrestaShop, offering ample flexibility and customizability.

Key Features

PrestaShop is a powerful platform that offers a range of features to help users create a feature-packed online store. It has been recently updated with the latest features and is now compatible with PHP 8.1. From security to beta features, this platform offers various features to help businesses develop a quality web presence. Here are some of the notable features of this platform to watch out for:

1. Advance Payment Modules

It is crucial for an online store to successfully process payments. PrestaShop, one of the effective eCommerce development platforms, provides various outstanding and advanced payment modules that assist a business in receiving payments worldwide. These modules contain various payment gateways, including cryptocurrency and other emerging tech-securing payment processing. Also, one can integrate features like fraud detection to improve trust and security.

2. Password Strength Detector

PrestaShop has been updating, and now, with its latest version, 8.0, it has provided some of the best features, one of which is a password strength detector. Now, whenever a user tries to enter a password, he/she can get real-time cues based on the strength of their chosen passcode. It is a color-code cue that indicates a user, with red (weak), orange (normal), and green (strong) colors indicating the strength of the password.

3. Image Formats

Now, users can save their images in the modern WebP format. This is one of the excellent features of the updated PrestaShop version. This format provides better compression for any image format (including JPG and PNG) of the same size. This improves the page load speed as it reduces the file size by maintaining its quality.

Conclusion

PrestaShop is one of the most versatile eCommerce development platforms that stays aligned with the latest features and trends. By staying updated with them, one can build a top-tier e-store. From AI-powered features to advanced payment modules, integrate the right feature or a trend in your online store to stay at the top of the competitive eCommerce environment. However, the development process is intricate and requires a wealth of experience. Thus, it is suggested that you hire PrestaShop developers for your project. The hired experts will assist you in formulating a visually appealing, functional, user-friendly, and quality-packed online presence.