Narrative Affect and the End of Public Opinion
In Narrative Affect: The End of Public Opinion, Peter Ayolov advances a forceful and timely argument: that contemporary mass media no longer operates primarily through persuasion, belief formation, or the shaping of public opinion, but through the orchestration of affective environments that precede and structure thought itself. The book proposes not merely a revision of existing media theory, but a conceptual displacement of one of its foundational assumptions—that influence flows through opinion. What governs contemporary public life, Ayolov argues, is not what people think, but what they are made to feel before thinking begins.
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