How to Build Wholesale Pricing on Shopify Using Dynamic Rules

If you run a Shopify store that serves both everyday shoppers and wholesale buyers, you already know how tricky pricing can get. Retail customers expect standard prices, while wholesalers expect special rates and volume discounts. Managing all of this manually can quickly turn into a headache

That’s where dynamic pricing rules come in. They help you automate wholesale pricing so the right customers always see the right prices without extra work on your end.

Let’s walk through how you can build wholesale pricing on Shopify using dynamic rules in a simple, practical way.

What Does Wholesale Pricing Mean on Shopify?

Wholesale pricing means offering discounted product prices to specific customers such as resellers, distributors, or bulk buyers. Instead of giving everyone the same discount, wholesale pricing focuses on who the customer is and how much they’re buying.

For example, a wholesaler might receive 25% off regular prices, while retail shoppers continue to see standard pricing. Dynamic rules make this possible automatically.

Why Use Dynamic Rules for Wholesale Pricing?

Dynamic pricing rules let you control pricing based on conditions you define. Rather than updating prices by hand, everything happens automatically in the background.

Here’s why store owners love this approach:

• Wholesalers get their special pricing instantly

• Retail prices stay untouched

• Discounts adjust based on quantity

• Less manual work for your team

It’s especially helpful if you operate a hybrid store with both B2B and B2C customers.

Step 1: Decide Who Gets Wholesale Pricing

First, you’ll need a way to identify your wholesale customers. The easiest method is by using customer tags.

You can create tags such as:

• wholesaler

• b2b

• distributor

• vip

Once a customer is tagged, you can use that tag to trigger special pricing rules.

Step 2: Choose Your Wholesale Discount Strategy

Next, think about what kind of discounts you want to offer. Some common options include:

• A flat percentage off (like 20%)

• A fixed amount off each product

• Tiered discounts based on order quantity

For example:

• Buy 10–49 items → 15% off

• Buy 50–99 items → 25% off

• Buy 100+ items → 35% off

This approach encourages larger orders while still protecting your margins.

Step 3: Set Up Dynamic Pricing Rules

Using a Shopify bulk discount pricing solution app, you can now create rules that connect customer tags with discounts and quantities.

A simple rule could be:

“If the customer tag is ‘wholesaler’ and the quantity is 20 or more, apply 25% discount.”

You can create multiple rules for different products, collections, or customer groups. Once set, the system applies them automatically.

Step 4: Hide Prices from Non-Wholesale Customers

To avoid confusion, many store owners choose to hide wholesale prices from regular visitors. You can:

• Hide prices for guest users

• Hide the add-to-cart button for non-wholesale customers

• Show pricing only after login

This keeps your storefront clean and ensures only approved customers see wholesale rates.

Step 5: Test Everything Before Launch

Before going live, test your setup using different customer accounts.

Make sure:

• Wholesalers see their discounts

• Retail customers see regular prices

• Quantity-based rules work correctly

A quick test run can save you from costly mistakes later.

Final Thoughts

Wholesale pricing doesn’t have to be complicated. With the Shopify tiered discounts app, you can automate the entire process and confidently serve both retail and wholesale customers from one Shopify store.

Once your rules are in place, pricing takes care of itself—so you can focus on growing your business instead of managing spreadsheets.