Support Your Local BIPOC-Owned Businesses

Recently, Explore Waterloo Region published an article about BIPOC-owned companies. It was an honor to curate a guide that highlighted local businesses owned by Indigenous, Black and People of Colour. The piece was written to promote community and provide options for readers to explore. The response to the article has been overwhelming positive, so I believe it was successful. It was shared widely on social media, and even got me published in the local newspaper. It featured many businesses from across the Region, from Kitchener to Waterloo to Cambridge to Guelph. Click here to see the complete story.

Why shop locally?

Shopping local is about more than choosing where to spend money. It's about adopting a system of beliefs that prioritizes one's social responsibility for the well-being of the community. Local establishments have had an interesting year in 2020, many of which are suffering from the pandemic. They need our help to survive and thrive. It is vital to shop locally now more than ever. It is also better for the environment.

Are you looking for something not available in your area?

You don't always have the right things in your area, so if you feel frustrated by not being able to find them, shop locally. Then you will see how easily you can get the items you need. Local shopping helps to increase wealth distribution, particularly in the region. It also encourages innovation. Because of the creativity that local shopping encourages, businesses can now expand their product and service offerings to better meet your needs. Don't be afraid of asking for the things you want. If they don't know what you want, how will your local shop measure up to your expectations?

Where to find local shops within your city

You will find hidden gems if you are a bit more attentive the next time that you take a walk around your neighborhood. There are always new shops opening in my area. Ask for recommendations by people you trust and know. You can also share the information with others to show your gratitude. Social media is a powerful tool. I was able to locate some unique BIPOC-owned businesses through detailed searches on social media platforms such as Instagram, Facebook, and Twitter.

Why buy BIPOC-owned?

It is important that people shop at local BIPOC-owned businesses, not just because they are trendy. These businesses are a good choice for investing in the local economy. It is difficult to own and run a local business. This is made more difficult by racial differences. An old saying that said "Where your money goes, there's your heart also" is something I recall. Therefore, invest in the communities that are important to you.

Looking to the future

BIPOC-owned businesses have had to deal with the pandemic, which has made it difficult for many of them. They probably didn't think they'd ever be able to reopen after the initial wave. The challenge for brick-and-mortar stores would likely be to make the transition to an online model. Many of these businesses are currently on the edge of insecurity. They are making every effort to launch ecommerce websites and offer curbside pick up as well as other delivery options. We must support them in this transition.

It was so quick that I had the chance to curate both the shopping guide as well as the newspaper feature. This is why I am thankful. It's a privilege to be able to speak for these wonderful businesses that serve our community.

How do you plan to shop at BIPOC-owned local businesses?