The Principles of PropTech

The Principles of PropTech

A Prelude to Proptech

The not-so-decoded debate that argues “Technology- A Boon or a Bane” doesn’t hold much importance in current times. The participation of technology and the involvement of internet at almost every level in our domestic and professional lives is inevitable.

As it may be attributed to the internet, artificial intelligence, and other facilitative technologies, every sector of Real Estate has seen a shift in the pattern of work.

PropTech is all set to disrupt and transform the way in which our Real Estate industry is functioning.

A recent study report by the University of Oxford upholds that PropTech is sure to be the future of Real Estate and is sure to impact every aspect of it to simplify various functions in the industry for all users.

Vast Verticals, Sifted Sectors

Since both- Property and Technology are umbrella terms with a vast scope of functioning under each, thus rendering the “PropTech” world as well to be a wide sector with multiple approaches and branches.

However, when we filtered and magnified into the tributaries of PropTech, we zeroed in on 3 verticals that were introduced to cause an impact, will function to bring transformation and are sure to stay strong and last long in the business-

1. Smart Real Estate- This will involve the use of technology to provide platforms that simplify the overall management and operations of real estate assets. These assets may include units that may be as fundamental as single properties or as giant as entire cities. The essence of this vertical is to focus on smart, simplified, and technology-driven management of anything and everything related to real estate assets to ensure smooth processes.

2. Real Estate FinTech- As huge support to the Real Estate Capital Markets, this sector will support and facilitate the trading and transactions of real estate asset ownership. These assets may be buildings, shares/funds, debts/equity, etc. In short, these platforms will ease the process of sell and purchase for prospective buyers and sellers by allowing them to bring effect to real estate transactions directly.

3. The Shared Economy- These will be technology-based platforms that will be a catalyst for the optimum use of real estate assets. These assets may range from residential properties to commercial units and complexes. The idea is to accommodate and implement a smooth process that allows real estate occupiers to put their assets to good use and effect rent or fee-based transactions easily.

In short, here’s how these 3 verticals of PropTech simplify, streamline, and strengthen the various transactions and process in the word of Property and Real Estate using Technology-

1. Smart Real Estate to advance operations and accelerate management

2. Real Estate FinTech to aid real estate trade and assist in ownership

3. The Shared Economy to conduce the use and support the occupiers of real estate

What does the audience ache for?

The #1 guideline for a startup to be successful is to be a problem solver of the pain point of people. Considering Real Estate, the ache of the asset-holders is the longing for a smooth system, devoid of delay, and exempted from errors that helps them manage, trade, and use their real estate assets with ease.

The PropTech sector is the knight in shining armour to such an audience and is sure to outshine the traditional tactics and mainstream methods of real estate management.

What interests the investors?

As far as the PropTech sector is concerned, investors are sure to incubate and host interesting ideas and solid solutions as long as they fulfill the parameter of being a technology-based problem solver to the real estate industry.

The list ranges from Websites, Smartphone apps, APIs, the Internet of things (IoT), Artificial Intelligence (AI), Machine Learning, Cloud Computing, Geospatial, and 5G technologies, to Blockchain and Distributed Ledger Technology, Transportation Tech (Drones, Autonomous Vehicles and Hyperloop, to 3D printing, Wearables and environmentally-friendly Building Materials and all other technologies that fix the flaws of manual transactions in the property and real estate sector.

Keeping it concise and crisp, the PropTech industry is sure to be one of the most-invested ones in the decade to come.

And as avid investors in innovative ideas, we at Aurum are looking to invest in ideas and intentions that bring transformation in the short term, and revolution in the long run, and nothing short of a solid solution to the masses in a modern manner using technology.

Be on board with us;

Join Aurum PropTech Studio and take your valuation from X to 10X!