social media
The tech industry makes the social media world go 'round; explore the technologies that keep us all connected.
To Evaluate The Impact Of Nostalgia Marketing Towards Brand Management And Advertising Engagement
As a popular saying goes, "Nostalgia is a beautiful lie, dressed up in sepia". These feelings of nostalgia, which are present in all individuals be it of any age, can influence their relationships with other people, objects, and services. For the marketing researchers, this concept of the effect of Nostalgia on Customer Loyalty is very relevant for shaping the structures of the consumers' preferences and has been shifted since the 1990s. Some researchers link nostalgia with an irreversible memory, comfort in life periods, especially during times of interruption or loss, such as the end of a relationship (Hunt & Johns, 2013; Muehling, 2013). Extensive researches have established the effects of nostalgic brand positioning on brand equity, but studies have only examined individual nostalgic brand relationship dimensions separately. Recent nostalgia marketing trends in developed markets have tried to take advantage of current economic and political crises and consumers’ propensity to view the past as a happier and less complicated time (Kessous et al. 2015; Muehling and Sprott 2004). Research shows that nostalgia gives our lives a sense of continuity and meaning as we get older and older. Nostalgia inspires consumers to spend their money because it promises an immediate return in the form of happy memories and comfort. It's not important that only age-old companies would only be able to exercise the benefits of nostalgia marketing. With a bit of proper planning and research, if you can convincingly execute the retro concept, that the consumers can connect, then anyone wins over the customers' hearts with this strategy.
By Brandsandu5 years ago in 01
Relating Instagram and Brand Management in the case of Fast Food Business.
Social media has certainly proven beneficial over the last two decades. For businesses, social media has created a way to send a brand’s messaging to the right people at the right time. The super fast digitalization of media and communication technologies globally has fundamentally changed the way of advertising. Companies have now started to use social media as a marketing tool from its very beginning. These social media platforms have proved to have greater potential to influence young people, given their unique peer-to-peer transmission and youths’ susceptibility to social pressures. Brands are using social media platforms such as Instagram for marketing their products to a growing number of consumers, not only at a national level but also globally using a high frequency of targeted and curated posts that manipulate consumer emotions rather than presenting information about their products. The American fast food industry is garnering more than $198.9B a year, and by the end of 2020, its yearly revenue is expected to grow to $223.9B.
By Brandsandu5 years ago in 01
Search Engine Optimization -What is SEO
Search engine optimization (SEO) is the way of getting more traffic to a site from a search engine’s natural rankings. Increasing traffic is the goal of SEO. As we know searching is the main way people discover content online, higher rankings can play a significant role in increasing traffic to a website. SEO plays a key role in online marketing. SEO can help you make better associations with your audience improve the client experience, increment your position, drive more clients or viewers which implies more deals, and more development for your business. On an average there are more than 70,000 google searches each second. That’s almost 227 million an hour and about 5.4 billion google searches each day. Search engines use complex algorithms to return the search pages for any query. These algorithms have developed to be immensely perplexing, and consider hundreds or even more diverse ranking factors to deciding the rankings of their SERPs.
By Brandsandu5 years ago in 01
Influencer Marketing: The Influencers and The Brand Game
Influencer Marketing is a type of social media marketing that uses the recognition of a product and mentions of influencers, who have dedicated social followers and are considered experts in their niche. The reason why Influencer marketing is effective is that social influencers have built a lot of trust with their followers and their suggestions can be used as a form of social proof of potential customers for your brand.
By Brandsandu5 years ago in 01
Why do Brands Fail Inspite a good Launch ?
Launching products without a market; time and manufacturing issues, as well as insufficient or poor research, are just a few reasons for the failure of product launches. According to statistics, 80% to 85% of product releases fail to overcome these obstacles. For a new product to win an initial trial and then get repeat customers, it must bring something new to the market. Potential customers need an incentive, such as fringe benefits or some form of diversity, to persuade them to try a new product. If there are no real differences, the new product is likely to fail.
By Brandsandu5 years ago in 01
Leveraging the power of Linkedin in your business growth
LinkedIn can be a powerful platform for developing your personal brand and business. If used properly, LinkedIn’s potential is much more than just your digital resume. It is a powerful content marketing, network, and lead generation tool. More than 94% of B2B marketers use LinkedIn as a content marketing tool, and 89% use it for lead generation.
By Brandsandu5 years ago in 01
Leveraging the Power of Instagram in Your Business Growth
To stay relevant, companies must keep up with the development of social media and how people use it. Take advantage of the features and advantages of all social media platforms. One of these platforms is Instagram. Instagram has nearly 500 million daily users.
By Brandsandu5 years ago in 01
DECENTRALIZED FINANCE DEVELOPMENT (DEFI)
What is DeFi Development Blockchain is already being considered the “new Internet” and therefore the varied trends in Blockchain are acting as a catalyst to its already established quality, deepening its prominence in each vertical. Leading this wave is that the conception of localized Finance or DeFi Development Inclusion of Cryptocurrencies marked simply the start of the new era, the evolution of DeFi Development is what's going to outline this era. Imagine a digital disruption wherever money transactions are out of the equation, and physical currency becomes absolute. In contrast to old fangled finance, we have a tendency to foresee it taking form within the coming back years with the ascent of DeFi Development. Whether It's transparency, fixity, ability, a permission less national economy, or a secure, low direct value answer, DeFi Development provides all of it.
By DECENTRALIZED FINANCE DEVELOPMENT (DEFI)5 years ago in 01
The Cultural Codes of Branding
The brand culture perspective reveals how brands are open, including cultural, sociological, and theoretical studies that supplement and complicate brand economic analysis. Emphasizing brand culture is part of a broader call to incorporate cultural issues into management and administration. The classics of market research add to the argument that culture and history can provide the necessary contextual comparisons for the information management and processing vision of brand interaction with consumers and society.
By Brandsandu5 years ago in 01
Tech branding: technology at work for you
The ability of technology to revolutionize customer experience, innovate and accelerate business has changed the rules of business at all. We live in an age of technology. Take a closer look at your own lifestyle. Technology is why you are reading this blog. Technology helps us throughout our day. Whether it’s your smartphone or self-driving car, technology has permeated our lives. Technology has led to millions of inventions, which have had a huge impact on improving our lives and increasing our efficiency.
By Brandsandu5 years ago in 01
Branding strategies that you can learn from fortune 500 companies
The term “Fortune 500” refers to the annual list of the 500 largest companies in the United States compiled by Fortune magazine. Companies are categorized based on their annual revenue for their respective fiscal years. This list includes public and private companies that use public revenue data. Becoming a Fortune 500 company is considered a prestigious brand.
By Brandsandu5 years ago in 01
