startup
A digital breakdown of Silicon Valley goings-on; insights into the next big startups, tech entrepreneurs to watch and emerging trends in the startup space.
One, Two, Send...
March 2020, I wasn’t doing anything outrageous- I wasn’t even doing something important to the standards of modern society. Aside from attempting to start my own business entitled ‘Kellie’s MixingPot’ and trying to study for my GED, My life was standard, Mundane and maybe even boring- I had made a best friend, But how does that matter when everything you know and will ever know has been turned upside down by a virus.
By 𝙺𝚎𝚕𝚕𝚒𝚎 𝙳𝚘𝚞𝚐𝚑𝚎𝚛𝚝𝚢 ☾5 years ago in 01
B2B branding strategies in the developing markets
B2B brand strategy is undoubtedly the most critical tool in laying a proper foundation for sales and marketing initiatives— especially for industries who compete in crowded places and sell a raw material or primary agricultural product that can be bought and sold. But despite having such gravity, brand strategy is a concept that's widely misunderstood and implemented pretty rarely. B2B brand strategy basically is a long-term plan that combines who you are as a company, what your brand stands in the market, what are your future endeavors and most importantly how you are going to get there. All these things together stand for B2B marketing strategy in a nutshell. Interest in developing markets such as China, India, Brazil, and Russia has increased very rapidly over the past decade, which means that market research and intelligence agencies are now exploring a wider variety of landscapes than they did before. A brand nowadays has grown to be much more than just a logo. It begins with the consistency with which it can present its products to the consumers that ultimately becomes the identity of the company. On this branding ladder, the main hurdle is to move beyond the graphic symbol and metaphors to get to the more difficult cultural uniformity that customers and potential consumers recognize and value.
By Brandsandu5 years ago in 01
Impact of brand management on the business performance
Building on the notion that consumers usually employ marketing mix variables as an extrinsic brand quality nod, a stream of literature on the effects of marketing mix variables on brand equity has found that marketing mix variables can have very different, sometimes even opposite, effects on brand equity (Yoo, Donthu, and Lee, 2000; Buil, de Chernatony, and Martinez, 2013). Based on a “grounded-in-practice” approach to BMS, a comprehensive formative BMS scale is developed and its validity is assessed. To be able to survive in this highly competitive environment, both manufacturers, as well as retailers, have continuously employed marketing mix elements in extreme ways. Prior research has demonstrated not only that marketing mix variables significantly contribute to brand sales, but also that the contribution varies across product categories (Fader and Lodish, 1990; Narasimhan, Neslin, and Sen, 1996). Different researches conducted across the world to try and identify category-level moderators have been very fruitful. Taking an example, advertising expenditures and distribution channel expansion are positive brand quality cues and thus encourage the growth of brand equity, while frequent price promotion is a negative brand quality cue and thus undermines brand equity.
By Brandsandu5 years ago in 01
Conceptualizing, measuring, and managing customer-based brand equity in the context of food businesses
An attempt to define the relationship between customers and brands produced the term “brand equity” in the marketing literature (Wood, 2000). Over the past twenty years, a lot of research was conducted that addressed the various facets of brand equity. It is generally accepted as a critical success factor to differentiate various companies from their competitors in the market. Brands with high levels of equity are associated with outstanding performance including sustained price premiums, inelastic price sensitivity, high market shares, and successful expansion into new businesses, competitive cost structures, and high profitability all contributing to companies’ competitive advantage (Keller and Lehmann 2003; Vazquez et al. 2002 ). For firms, growing brand equity is a key objective to be achieved by gaining more favorable associations and feelings of target consumers (Falkenberg 1996). There have been two motives in general behind studying brand equity. One is the financial-based motive for accounting purposes or the merger, acquisition, or divestiture purposes. And the second reason for studying brand equity arises from a strategy-based motivation to improve marketing productivity. Taking into account higher costs, greater competition, and flattening demands in many markets firms are wanting to increase the efficiency of their marketing expenses.
By Brandsandu5 years ago in 01
Strategic Brand Management To Achieve Profitability And Competitive Advantage
Strong brands generate interest, appeal to new customers, and improve a business’s general advertising strategy. Building and defending a powerful manufacturer are the key elements that determine how much profit your business can realize. For the higher area of a decade, the approach has been a business organization buzzword. Top executives replicate strategic ambitions and missions. Trivial planning has lost its glamor and the planner have all turned into strategists. Brand positioning strategies seek to create a unique identity and position for its products, services and ensure that both product and organization create value beyond that of their competitors. (Ind, 1997). Instead of behaving like massive unwieldy bureaucracies, they have been nimbly leap-frogging smaller competitors with technical or market innovations, in a proper entrepreneurial fashion. Successful corporations consider branding an investment, and they understand their brand is a treasured asset. These brands ooze success, proving market visibility and awesome reputations to build customer loyalty. Researches indicate that formal strategic planning does indeed evolve along similar lines in different companies, albeit at varying progression rates. Comparative advantage can lead countries to specialize in exporting primary goods and raw materials that trap countries in low-wage economies due to terms of trade.
By Brandsandu5 years ago in 01
Increasing Network Data Transfer Rates
Data transmission and conveyance of information can be fast. Multiple movies and videos can stream to a user device and web pages accessed in seconds. Increasing data transmission rates or bandwidth between devices could be beyond what is usable or necessary. However, time sensitive communications and advances in technology and entertainment such as streaming a virtual reality environment from a remote server could require devices capable of sending and receiving increased amounts of data. The topic of increasing data transmission rates can stimulate innovation and new technologies as well as provide companies and startup companies the opportunity to design new device component hardware and software.
By david romine5 years ago in 01
