thought leaders
All about the thought leading tech entrepreneurs who are paving the digital path of the future.
Ebrahim Laher- Expanding Footprints in Business Strategy and Growth Strategy
A business strategy is commonly defined as a plan of action designed to achieve a long-term or overall aim for a business. In the world of Business, strategy plays a very important role. It is here where a business strategy becomes the art of planning and directing overall operations and movements into a clear set of plans, actions and goals that outline how a business will compete in any particular market, or markets, with a product or number of products or services. Business strategy is often an action that managers or top-tier managers take to attain one or more of the organization's goals.
By newsfeedsouthafrica4 years ago in 01
How to build a brand and not just a business.
What does it mean to create a brand? You might think of that process as spending money on an ad campaign, launching a new product, or putting together an employee handbook. While all those things can contribute to your brand, you need to think of the brand as something that happens over a prolonged period of time. In other words, the brand is not really a product or service. It is an experience that happens over a prolonged period of time.
By Edison Ade4 years ago in 01
Continuous Product management is a core part of your business growth
Today we think of product management in contemporary business terms, majorly defined by the role of the Product Manager. No matter what the product is (facemask, mobile phones, apps, home designs or fast cars; progress, technological advancement and uplift of human civilization is almost entirely defined by products.
By Edison Ade4 years ago in 01
Want to be a leader? Learn these traits
Communication: Clearly, open and connective As a leader, you need to be a good communicator. You sit in between your team and the stakeholders, and a lot of information traverses through you. So you need to make sure that as an information conduit, you are open and transparent. You should be able to gather, understand, and process information from one group of people in one format, and be able to pass it to a completely different group in their suited format. For example, you should be able to understand the business requirement and be able to convert them into technical/team level requirements. Conversely, you should be able to transform the team technical jargon into an easy-to-understand language for the stakeholders. Leaders set SMART(Specific, measurable, achievable, realistic, and time-bound) objectives, and communication is the tool to avoid confusion in doing so. Communication is one single tool that can be utilized to deal with multiple challenges. All five forms of communication are important: Verbal, Non-verbal, visual, written, and listening. Regarding listening, always remember that God gave you two ears and one mouth, so please use them in the right proportions. If you can’t communicate effectively, then you will struggle to be a good leader.
By Juned Ahsan4 years ago in 01
Why Science is Wrong But Technology is Always Right
Author's preface: This article was written in response to an original piece by the author Zat Rana entitled Why Science is Wrong - It's not because science deniers are right that was published a few years back on Medium.com. I would link to the article but it has since been removed from the site for reasons unknown. To their credit Vocal sent this story back to me with the dreaded black box of "Not approved" explaining that they cannot publish articles with broken links. I have a hard time believing they check every single link in every story but they did catch this one. Of course I had called out the link as being broken in the text of the article so if anyone was paying attention it was not exactly a surprise or hard to find. On the bright side, someone was paying attention. Alternatively the bots that prescan each story for objectionable content may also automatically find broken links. Would not seem a very difficult task for any semi-sophisticated software package.
By Everyday Junglist4 years ago in 01
Koren Donuts, Anyone?
What is Marketing? Marketing is the process of deliberately stimulating demand for and purchases of goods and services, which may include identifying a target audience, deciding which attributes or themes to emphasise in advertising, running advertising campaigns, attending trade shows and public events, designing products and packaging to appeal to buyers, deciding on terms of sale, such as price, discounts, warranty, and return policy, and placing products on the market.
By Avocado Nunzella BSc (Psych) -- M.A.P 4 years ago in 01
Steve Jobs and Insight Marketing
Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’d ask customers what they wanted, they would have told me a faster horse.’ People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page. (Steve Jobs)
By Avocado Nunzella BSc (Psych) -- M.A.P 4 years ago in 01
10 ways to make your organisation more Digitally Inclusive
Based on Microsoft’s six pillars of support, this article highlights the available tools and features to support users with Vision, Hearing, Neurodiversity, Learning, Mobility and Mental Health accessibility requirements.
By Sam Cooper4 years ago in 01
Tech Shocks within Economic Disruption Context
Technology is undoubtedly disruptive at many levels in society. For example, artificial intelligence (AI), the Internet of Things (IoT), biotechnology, and nanotechnology will be more disruptive than other technologies. Not that because they are fancy techs, but because they have a significant economic impact globally.
By Dr Mehmet Yildiz4 years ago in 01
