Altcraft

Joined July 2021

203 stories

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Interesting and useful articles about marketing, our product and online communications

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CDP and Marketing Personalization: How to Increase Conversions
Personalization in marketing has long become a standard. People expect brands to communicate with them personally rather than sending the same offers to everyone.
By Altcraft11 months ago in Journal
What is Marketing Automation and How Does It Increase Profit
Brands that use cross-channel marketing achieve a retention rate of 89%. This is why companies are expanding their communication channels to cover more customer touchpoints. However, this also increases the workload for marketers and the amount of data that needs to be processed.
By Altcraft11 months ago in Journal
What Are ATL, BTL, and TTL: Everything about Advertising That Works
Modern marketing takes a comprehensive approach, as new promotion channels constantly emerge, and existing ones continue to evolve. Businesses use omnichannel strategies in both online and offline environments. When developing a marketing campaign, different touchpoints with the audience are considered, so the approach is not limited to just one channel or promotional tool.
By Altcraft11 months ago in Journal
Off-the-Shelf Solutions or Custom Development: How to Choose Marketing Software
Every day, more than 400 million terabytes of data are generated worldwide. This number has been steadily increasing in recent years and will continue to grow. Amid this data deluge, marketers are receiving more information from various communication channels. However, the volume of data has grown so large that manual processing is nearly impossible. This has led to the rise of marketing automation, where advanced software takes on a significant portion of the workload.
By Altcraft11 months ago in Journal
Customer Value Management (CVM): How Technology is Transforming Loyalty
One of the key trends in modern marketing is the focus on omnichannel strategies and personalization. To enhance loyalty and retain customers, businesses are increasingly prioritizing their needs, offering targeted solutions. Communication is becoming more structured, with a growing reliance on data analytics.
By Altcraft11 months ago in Journal
How We Embedded a Game in an Email and Increased CTR by 27%
Ordinary newsletters no longer surprise anyone, so we decided to try a new format — an AMP email with an embedded mini-game. Right in the email, you can play "Snake" — navigate out of a maze while collecting the key to the exit along the way.
By Altcraft12 months ago in Journal
API, WebSocket, or WebHook: what’s the difference and which one to choose
Every day, millions of systems exchange information with each other. While the processes may look the same from the outside, the way data is transmitted internally varies.
By Altcraft12 months ago in Journal
Altcraft Updates: Control Groups, Mass Operations, NPS Surveys
Altcraft Platform is actively growing and improving to meet user needs and market demands. In this article, we will discuss key updates that have been implemented recently. These include the introduction of global control groups, enhancements to mass operation functionality, the ability to conduct NPS surveys through forms, and more.
By Altcraftabout a year ago in Journal
Mastering Email Attention Grabbers: Tips to Boost Your Open and Click Rates
In today’s fast-paced digital world, capturing someone’s attention in their overflowing inbox is no small feat. Even if your email holds great value, it’s still at risk of being ignored.
By Altcraftabout a year ago in Journal
Trends for 2025: What Does the Future Hold for Digital Marketing
The digital marketing landscape is constantly evolving, driven by new technologies and shifting consumer preferences. To remain competitive, it is crucial to adapt strategies in line with these changes. Companies that overlook digital marketing trends risk losing customers and missing opportunities to capture new market segments.
By Altcraftabout a year ago in 01
Altcraft: the Results of 2024
What do we often reflect on when summing up the year? We recall happy moments, achieved goals, new acquaintances, and express gratitude to those who supported us. Yet, we must remember that successes are possible thanks to the challenges we overcome.
By Altcraftabout a year ago in Journal
Green Snake: How a Symbol of Flexibility and Adaptability Can Help Businesses in 2025
Traditionally, the New Year is a time for change and planning both personal and business goals. For centuries, people have drawn inspiration from the symbolism of the Chinese zodiac, where each year is represented by an animal, with the cycle repeating every 12 years. Each symbol has unique characteristics defined by its color and "element" (natural force).
By Altcraftabout a year ago in 01

Altcraft

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Stories .css-1svwz57-Text{display:inline-block;color:var(--text-default-mute);}(203)

Filter by community

CDP and Marketing Personalization: How to Increase Conversions

What is Marketing Automation and How Does It Increase Profit

What Are ATL, BTL, and TTL: Everything about Advertising That Works

Off-the-Shelf Solutions or Custom Development: How to Choose Marketing Software

Customer Value Management (CVM): How Technology is Transforming Loyalty

How We Embedded a Game in an Email and Increased CTR by 27%

API, WebSocket, or WebHook: what’s the difference and which one to choose

Altcraft Updates: Control Groups, Mass Operations, NPS Surveys

Mastering Email Attention Grabbers: Tips to Boost Your Open and Click Rates

Trends for 2025: What Does the Future Hold for Digital Marketing

Altcraft: the Results of 2024

Green Snake: How a Symbol of Flexibility and Adaptability Can Help Businesses in 2025

Stories (203)