Interesting and useful articles about marketing, our product and online communications
The Altcraft team keeps enhancing and refining the platform. This time, we’ll delve into the new scenario editor, resource unsubscribe settings, bulk operations, and the latest improvements to split testing.
By Altcraft2 years ago in 01
Business operates for customers, so it must listen to audience opinions about the product and company service. Online surveys are a way to gather feedback from users quickly, easily, and without taking much of their time.
The volumes of information in the world are enormous, and trends in digital marketing change at a staggering pace. Just as marketers finish studying the market and digital environment, they find themselves having to start their research anew.
By Altcraft2 years ago in Journal
Marketing has long embraced technology. The IT industry has streamlined marketers’ work with information gathering and analysis, while neural networks automate and expedite content creation. The advertising world has also adopted CGI from the film industry, where this technology brings non-existent worlds and fantastical characters to life, defying the laws of physics.
In 2023, it is challenging to envision a news feed without the concept of “machine learning.” It is anticipated that the market for this technology will reach 225 billion dollars by 2030. For comparison, the forecast for 2023 predicted growth to 26 billion dollars.
Defining statistical power or the “sensitivity” of a test is an important part of planning before launching A/B testing. It allows you to introduce more positive changes to a website and increase your revenue.
Data is the fuel for marketing and sales. Every day, 328 million terabytes of information are generated. To navigate this vast stream of data and leverage it effectively, businesses require a Customer Data Platform (CDP).
In 2023, retail sales online reached $6.3 trillion, and it’s projected to surpass eight trillion by 2026. The shift of buying goods and services into the digital sphere is increasingly evident, intensifying competition in this space.
Every year, already at the beginning of December, cities are captured by New Year’s euphoria — shops are decorated with trees and themed decor, and brands launch holiday advertising campaigns both online and offline.
In the modern world, user data lies at the core of innovative tools rapidly advancing and benefiting businesses. Guided by established customer behavior models and real-time insights, companies make strategic decisions, outpacing their competitors.
While artificial intelligence continues to integrate into digital marketing, the trends in 2024 will shift towards human-centric approaches. Technologies will remain fundamental to online promotion but will serve as assistants to marketers in content creation, forecasting, and intensified personalization.
Email campaigns are not new in digital marketing; they remain marketing veterans still yielding impressive results. It's said that every dollar invested can bring $42 in profit.
