NWO SPARROW
Bio
NWO Sparrow — The New Voice of NYC
I cover hip-hop, WWE & entertainment with an edge. Urban journalist repping the culture. Writing for Medium.com & Vocal, bringing raw stories, real voices & NYC energy to every headline.
Stories (187)
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French Montana and Cash Cobain's "Pack U Up" Is the Victory Lap for NYC's New Era by NWO Sparrow
The Coronation: How "Pack U Up" Solidifies Cash Cobain's Reign and Returns NYC to the Party Let’s be foreal , In my line of work, we’re inundated with press releases. They land in our inboxes with predictable fanfare, each one touting the “next big thing,” the “cultural reset,” the “explosive new single.” Most are noise. But every so often, one arrives that doesn’t just announce a release , it documents a moment. The presser for French Montana and Cash Cobain’s “Pack U Up” felt like one of those rare moments. And having now lived with the track and, more importantly, devoured its visual component, I can confirm the feeling was correct. This isn’t just a song , it’s a coronation.
By NWO SPARROW6 months ago in Beat
From “Push Ups” To Paperwork: Drake Is Suing Everybody Because He Lost To Kendrick by NWO Sparrow
Drake Is Now Suing Everybody Because He Lost The Battle Hip hop is supposed to be about standing tall in the fire. When you step into the ring, you either throw harder punches or you get knocked out. Drake decided to call Kendrick Lamar out with “Push Ups” and tried to move the chess pieces into his favor. He had Akademiks on stream applying pressure like a hype man from the sidelines, putting a timer on Kendrick to respond. The whole internet sat back waiting for the moment when K Dot would step out the shadows.
By NWO SPARROW6 months ago in Beat
The Real Ones Know: Nvious & Friends Concert Ain’t Just a Show, It’s a Movement by NWO Sparrow
The Ultimate Fan Guide to Nvious & Friends at Now and Thens in Brooklyn I’ve been following Nvious closely this year, and watching his steady rise has been more than just entertainment. It has felt like a reminder of what hip-hop culture in New York is about. When an artist like him finds his rhythm, it is not only about the music but also about the way his work represents persistence, community, and identity. His latest project, String Theory Vol. 2, struck me because it combined sharp lyricism with beats that carried both nostalgia and newness. It sounded like someone confident enough to lean into tradition but bold enough to carve out his own lane. That balance is rare, and it is part of what makes his upcoming Nvious & Friends show at Now and Thens in Brooklyn feel so important.
By NWO SPARROW6 months ago in Beat
17-Year-Old Rapper Babychiefdoit Says ChatGPT Writes His Lyrics – And He’s NOT Ashamed (Should He Be?) by NWO Sparrow
The rap game has never been about playing fair. It's about who works the smartest, not the hardest. Back in 2007, Soulja Boy didn't wait for the industry to notice him. He took his music straight to LimeWire, flooded the internet with his songs, and tricked the world into thinking he was bigger than he was. That hustle turned "Crank That" into a global hit and changed the game forever. What made Soulja Boy special wasn't just his music but his understanding of how to manipulate the digital landscape to his advantage. At a time when most artists were still relying on traditional promotion, he saw the power of peer-to-peer sharing and made it work for him.
By NWO SPARROW6 months ago in Beat
Criminally Underrated: My Case for Giving Ab Liva His Flowers by NWO Sparrow
When I talk about rappers who never quite get the spotlight they deserve, Ab Liva is one of the first names that comes to mind. The thing about hip hop is that it’s built on moments. One feature, one verse, one hook can change everything for an artist. For me, my first Ab Liva moment was back in 2014 on Pusha T’s solo album “My Name Is My Name.” The record “Suicide” had already hooked me with its dark, cold Pharell production and Pusha’s trademark precision. But when Ab Liva stepped in on his verse, it was like the temperature in the room dropped a few more degrees. His voice had this calm menace, a control that made you rewind his part just to catch the little details in the way he put words together. I remember thinking, “This guy just walked on the track like he owned it.” Even with Pusha T holding his own, Ab Liva’s verse felt like the one that stuck to your ribs after the song ended.
By NWO SPARROW6 months ago in Beat
