What SEO is and how it works? By Afshin Ardalan

Afshin Ardalan from Vancouver is a seasoned executive with over 20 years of experience in international business development in various parts of the world. According to him SEO is short for “search engine optimization.” It is a long-term marketing strategy employed to improve a website’s visibility and organic search results in Google and other global search engines.

SEO focuses on optimizing a website for specific keywords or keyword phrases that potential customers are likely to use when searching for products or services online. The goal of SEO is to rank higher in the search engine results pages (SERPS) for these keywords, thereby driving more traffic to the website and hopefully resulting in increased sales.

The two pillars of SEO

If you want your website to rank higher in Google searches, then you need to invest in SEO. By performing the right SEO tactics, you can improve your website’s visibility, traffic, and authority, which will all help you rank higher in search engine results pages (SERPs).

So, how does SEO work?

SEO works by optimizing a website for Google search. This optimization process includes on-page and off-page SEO tactics.

On-page SEO

On-page SEO refers to all the measures taken directly within the website to improve its position in the search rankings. This includes optimizing the title and meta tags, improving website content, and increasing the website’s overall authority through link building.

Off-page SEO

On the other hand, off-page SEO refers to actions that take place outside of the website that can impact its ranking in the search results. This includes social media signals, backlinks from other websites, and reviews & testimonials.

Importance of SEO

Undoubtedly, SEO is one of the most important aspects of online marketing. It is estimated that more than 80% of internet users use search engines to find what they are looking for. If you want your business to be successful, you must ensure that your website appears prominently on search engine results pages (SERPs).

There are many benefits of SEO, but some of the most important ones include:

Increased visibility: One of the main advantages of SEO is that it can help improve your website’s visibility. This is because when your website appears higher up in SERP results, it is more likely to be seen by potential customers.

Increased traffic: Another benefit of SEO is that it can help increase the amount of traffic your website receives. This is because more people will be able to find your website when it appears higher up in search engine results.

Improved ROI: SEO can also help improve your website’s return on investment (ROI). This is because a higher ranking in SERPs can lead to more website visitors, ultimately leading to more sales and conversions.

If you want your business to be successful, you must invest in SEO. By doing so, you will be able to enjoy all of the above benefits and more.

Five ways to do SEO

SEO, or search engine optimization, can seem like a daunting task. But it’s not hard to do once you know the basics. Here are five ways to improve your SEO and rank your website higher in Google search results.

1. Do your research

Before starting any SEO campaign, it’s essential to research and understand what keywords are most relevant to your business. You can use free tools like Google AdWords Keyword Planner and semrush.com to help you with this.

2. Optimize your website content

Once you know which keywords you want to target, it’s time to start optimizing your website content. Ensure to include the keywords in your titles, meta tags, and throughout the body of your content.

3. Build links to your website

One of the most important ranking factors for SEO is the number of links pointing back to your website. The more high-quality links you have, the higher your website will rank in search results.

4. Monitor your SEO progress

It’s essential to regularly monitor your SEO progress to see how your campaigns are performing. You can use free tools like Google Analytics and semrush.com to track your progress.

5. Hire an SEO expert

If you want to take your SEO campaigns to the next level, consider hiring an expert. An experienced SEO consultant can help you optimize your website for maximum search visibility and traffic.

Final Words

SEO is a complex and ever-evolving marketing strategy, but it is still one of the most effective ways to improve a website’s visibility and organic traffic. If you want to improve your website’s ranking in the search results, consider working with an expert if this is a new area for you. There are numerous service providers to choose from, in particular in major centers like Vancouver.