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What is MarTech?
Martech transformation refers to the process of adopting new technologies and strategies to improve the effectiveness and efficiency of marketing efforts. With the rapid advancement of technology, companies are increasingly turning to multiple martech solutions, that they stack together, to gain a competitive edge and better connect with their customers.
By Digital Hub3 years ago in Geeks
A brief overview on Content Marketing
Content marketing is a digital marketing strategy that involves creating and distributing valuable and relevant content to attract and engage a specific target audience. The goal of content marketing is to drive profitable customer action by providing valuable information that helps to educate and inform the target audience.
By Digital Hub3 years ago in Geeks
An overview on Programmatic Advertising
Programmatic advertising is the use of software to automate the buying and placement of digital advertising. It uses data, algorithms and automation to target specific audiences with personalized ads and optimize the performance of the campaign. The software automates the process of buying ad inventory, placing ads, and optimizing the performance of campaigns in real-time. This allows advertisers to target specific audiences with personalized ads, while also improving the efficiency and effectiveness of ad campaigns. Programmatic advertising can be used for display, video, mobile, and social media advertising. It is used across a variety of industries, including retail, finance, technology, and healthcare. The process of programmatic advertising typically involves the use of data and algorithms to target specific audiences, and real-time bidding to purchase ad inventory.
By Digital Hub3 years ago in Geeks
Key Principles of Digital Design
The key principles of digital design principles include: Contrast: The use of contrasting elements, such as different colors or sizes, to draw attention to certain parts of the design. Proximity: The placement of related elements close together to indicate a relationship or hierarchy. Alignment: The alignment of elements in a consistent manner to create a sense of order and balance. Repetition: The repetition of certain design elements, such as color or shape, to create a cohesive and unified design. Simplicity: The use of simple, clean and uncluttered design elements to create a clear and easy-to-understand message. Hierarchy: The use of visual cues, such as size, color, and placement, to indicate the importance of different elements in the design. Balance: The distribution of visual weight in a design to create a sense of stability and equilibrium. Color theory: The use of color in a design to create meaning, mood, and emphasis. Typography: The use of different typefaces, font size, and spacing to create visual hierarchy and emphasis. White space: The use of negative space in a design to create a sense of balance and to separate different elements.
By Digital Hub3 years ago in Geeks
What is Edge Computing
Edge computing refers to the process of bringing computation and data storage closer to the location where it is needed, rather than relying solely on centralized data centers. This allows for faster processing times and reduced latency, as well as improved security and privacy. Edge computing is particularly useful for applications that require real-time processing, such as IoT devices, autonomous vehicles, and augmented reality. It also enables offline operation, allowing devices to continue functioning even when disconnected from the internet. The adoption of edge computing is rapidly growing, driven by the increasing amount of data generated by IoT devices and the need for low-latency processing.
By Digital Hub3 years ago in Geeks
How to Turn your Instagram following into Cash? 6 Proven Methods for making money on Instagram.
Instagram has become one of the best accepted amusing media platforms in the world. With over 1 billion monthly active users, it's not surprising that many people are looking for ways to earn money from Instagram. Whether you're a blogger, influencer, or small business owner, there are several ways to monetize your Instagram account.
By Mohamed Basith3 years ago in Geeks
The Ultimate Guide to Affiliate Marketing Success
Affiliate marketing is a powerful way for businesses and individuals to earn money online. By promoting other people's products and earning a commission for each sale, affiliate marketers can create a steady stream of income without having to create their own products or services. However, with so many different affiliate programs and strategies out there, it can be overwhelming to know where to start. That's why we've put together this ultimate guide to affiliate marketing success.
By Mohamed Basith3 years ago in Geeks
Beware of Scammers: A Freelancer's Guide to Protecting Yourself in the Gig Economy
On Sunday evening I logged into my Upwork account looking for a job. Upwork is an online site where clients post remote jobs and freelancers with the requisite skills and registered on the platform bid for the job. The client receives the bid and proposal from all the freelancers who applied, then makes their choice on whom they prefer to work with.
By Ian Gitonga3 years ago in Geeks
