business
Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.
The Big Branding lie and why Visibility doesn’t equal Value
Spend any amount of time in charity shops and you’ll notice the abundance of branded goods. Not Adidas or Nike or Billabong, but rather stuff that corporates paste onto random paraphernalia and “gift” as part of their branding strategy.
By Lianne Protheroe6 years ago in Journal
Easy Ways of Keeping Your Data Files Organized
Now more than ever, businesses are transferring to “paperless” systems and storing most of their data on computers. While there are benefits to this practice, it can become difficult to sort through the resulting influx of digital information. A well-developed filing system can help you work more efficiently and find the information you need sooner. Use this guide to help get you started.
By Damien Justus6 years ago in Journal
Improve the Use of Your CRM In This Tech-Driven World
Many chief executive officers have stated they are actively focusing on improving both customer responsiveness and individualization to ensure customers are fully content. Due to this emphasis, there are many businesses that have begun to realize that having a customer relationship management or CRM system in place is a powerful and invaluable asset.
By Dennis McKonkie6 years ago in Journal
How powerful actually is brand image for a business?
People are naturally drawn to a badge, often thanks to its strong reputation. Sometimes, this legacy can instil a logo with all the strength it needs — think the McDonald’s arches, which, at this point, ride mainly on its longstanding global history as a market leader in fast food, rather than the strength of its own design.
By Caitlin Purvis6 years ago in Journal
Marketing and Selling to Gen Z
For as long as there have been people, you'll find generations. Some no longer exist, such as the ones that started in the 1800s, called the Lost Generation to the most recent generation called Generation Alpha. However, we should look beyond the birth years to see what makes up a generation and focus on a shared common history. Each generation lives through events and conditions during their formative years in which they look at life through a lens that colors the way they look at the world. Every generation has the earliest memory, a galvanized event that altered beliefs. Many of the earliest generations no longer exist. Some of the oldest living generations, though few are from the Greatest Generation that would be my grandparents are still alive, may they rest in peace. And the Baby Boomer generation is aging and heading into retirement, leaving the running of the world's economies to Millennials, and our youngest working-age Generation Z.
By Andres Wiest6 years ago in Journal
Innovating as a Small Business
It’s not news that small businesses are making up a smaller fraction of technology creation, according to the statistics of the USPTO. Past the year 2000, there had been a significant shift towards large corporations, and it steadily dwindles by the year as corporations take up patent registrations.
By Jonathan G6 years ago in Journal
Top 7 Marketing Techniques for Small Businesses
So, you have started a new business, congratulations! It's always a great feeling to be your own boss. But the entrepreneurial journey is not as easy as it seems. You need to take care of a lot of things, and the most important of them all is making your business successful.
By anne carton6 years ago in Journal
