business
Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.
Company Rules That Drive Good Employees Away
If there's one thing I've seen repeatedly, it's dysfunctional offices. Most of the places I have resigned from have closed, and it's not a coincidence, either. A lot of the jobs I quit were too unstable, had toxic workplaces, or just had awful management over the years.
By Ossiana Tepfenhart8 years ago in Journal
Why Is Rebranding So Important (and How To Do It Right)?
Rebranding the company can sound intimidating for some business owners. It takes time, careful planning, and significant changes, and there is a risk it won't pay off at all, or maybe it will even make things worse.
By Nina Simons8 years ago in Journal
10 Signs You're Working for a Failing Business
If you're self-employed, there's a chance you've been asked by family, friends, or complete strangers whether or not you've tried looking for a more "stable" job. While annoying, this question is still well-meaning, as freelancing requires constant marketing and scouting. Work can dry up quickly, and clients can be unreliable when it comes to paying on time. Having a regular 9 to 5, on paper, seems like the simplest way to ensure security and constant income.
By Jessica Pilla8 years ago in Journal
How to Build a Strong Online Presence
It is now more important than ever to, as a company, have an online presence. Not being online can have detrimental effects for your company as a lot more people are turning to the internet to purchase goods and services, look into what businesses to use and for entertainment purposes. Having a strong online presence could benefit your business in so many ways and ensure the success of your company. In this article, we look at how you can increase your online presence to help get your brand recognised and improve your ROI.
By Chloe Walton8 years ago in Journal
Signs Your Corporate Culture Isn't Working
Prior to my current job, I worked in a place that is best likened to the 8th layer of hell. That job was one that burned out many people within a matter of months, and while the company seemed to be marginally profitable, it was one that was quickly circling the drain.
By Ossiana Tepfenhart8 years ago in Journal
Email Marketing
A lot of companies are wondering if email marketing is still relevant and worth their time. The short answer is… Yes! People nowadays can get their emails from their mobile phones or even watches, meaning it is a great way to reach people quickly and easily. This makes it a great way to market and advertise to people who may be interested in your company and in turn improve the success of your business. So, how can you use email marketing to your advantage?
By Chloe Walton8 years ago in Journal
Why Do You Need Video Content?
Video content is a very big thing right now and is being branded by some people as the future of marketing. According to Hubspot, 80 percent of people remember a video they watched in the last month, which could be down to video being highly visual and auditory, consequently making it easier to remember and will last longer in their memory than other types of advertisement. This can mean that the viewers are more likely to remember your brand, ultimately leading to more sales for your company. Still not convinced? Below are some more reasons to use video in your marketing strategy.
By Chloe Walton8 years ago in Journal
Toys "R" Us Founder Charles P. Lazarus Passes Away
Wow, it's actually happening. Toys "R" Us is closing its doors. I was in denial for the longest time. So I suppose this is now my five stages of grieving for the toy distributor. It's only when I spoke with my friend the other day did I realize this might actually happen. Even now as I write this, I am shocked that a giant that massive will be closing. So many people grew up with Toys "R" Us, having seen the big stores or the commercials about the latest toys. They had it all; Nerf toys, Yugioh cards, EVERYTHING! And now when I pass by the massive building, only a shallow grave of its former glory.
By Gustavo Aguilar8 years ago in Journal
A Quick Look at Amazon FBA Program. Top Story - March 2018.
Fulfillment by Amazon is a program that allows businesses to sell their products with ease. This program allows you to set up your own store while Amazon handles all the logistics such as delivering the product, packaging, and providing customer service for the product. Amazon charges a certain amount to the business owner in return for the services that Amazon provides. This program has gained a plethora of acceptance because businesses are continuously moving towards utilizing this program. Since 2016, Amazon has seen an increase in the utilization of this program by 70 percent. This program allows sellers to just focus on the manufacturing of their product while all the logistics are handled by Amazon.
By Maheen Farhan8 years ago in Journal
