social media
Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.
CHANGES IN BRANDING ACCORDING TO CHANGES IN TECHNOLOGY
Remember, when your mother would go grocery shopping, and she’d take you with her. The grocer’s shop would be plastered with posters of many different brands. Your mother would hand over the grocery list. The grocer would check the list, and mention which brands were not available and would offer an alternative brand may even insist on that product stating it is better, cheaper. Mother would then reluctantly agree, use the product for the month, and if it was good, it would become a part of the prestigious grocery list. This is how smaller brands made their way to your home and established brand identity, while bigger brands could afford newspaper, billboards, radio and television ads. The story is different today.
By priyanka kale5 years ago in Journal
CONSULTANTS AND THEIR DIFFERENT BRANDING STRATEGIES
Branding strategies are the first milestone in the journey of building a robust brand. The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose. This results in the making of a brand communication strategy, which is the voice and faces the brand. Developing a brand identity involves multiple processes, evaluation, and re-evaluation. Brand development is all about focusing on the necessities and getting the formula and brand matrix correct.
By priyanka kale5 years ago in Journal
SOCIAL MEDIA ENGAGEMENT: A CREATIVE AND CRUCIAL THING BEHIND THE GROWTH OF YOUR BUSINESS
Social media is quickly turning into one of the most necessary aspects of digital marketing, that provides unimaginable edges that help reach several customers worldwide. And if you are not applying this profitable source, you are missing out an unbelievable marketing chance, as it makes it simple to spread the word about your product and mission.
By priyanka kale5 years ago in Journal
All About Performance Marketing
For a business or company to stay in competition and relevance within the vast and volatile marketplace, various marketing strategies are used to ensure the business achieves its set marketing objectives and goals. As technology continues to advance, strategies evolve and adapt and one such example of what new technology brings forth in terms of effective marketing is the marketing model called Performance-based marketing or simply Performance marketing.
By priyanka kale5 years ago in Journal
Buys that were worth it
We have all been coerced into buying something from an ad that we just thought too good to be true, or that honestly grabbed our attention so much we had to have it. There has been three times I have caved, although theres been hundreds of other "almost's", that it truly is a relief I didn't have the funds for those times. The first time was a moon plaque that said "to the moon and back", the inspiration from that was because I love phases of the moon and it is also what my significant other says whenever I try to get him to say something cute, so I got it as a surprise for him. Time number two was a Christmas gift for him, it was a canvas from an ad called Animefy.me, and what that is is where the artists draw whoever you want as their favorite anime; my significant other is obsessed with Broly on DBZ and my daughter loves him so I commissioned for him and her to be drawn as DBZ characters on a canvas. Overall the total for that was 120 dollars, but I got a digital nand hardback copy, it was well worth the money and to see the face he had when he opened it. My last splurge was on a onesie from wish.com, it was for my son and it had to do with my favorite TV show, SUPERNATURAL. The cost ran about 17 but it fit true to size and it was worth it considering if I went anywhere else it would have been closer to thirty dollars.
By Sharon Marie5 years ago in Journal
The Ad That Changed My Life
If you're like me, at least in one respect, then you spend some time online: reading, scrolling and dreaming. Imagination goes with the territory. We read the words and the words provoke thoughts. We think about the life we have, and the life we want. Somewhere, in that gap between wanting and having, is where advertising sinks its teeth.
By Michael Van Haney5 years ago in Journal
Progressive Web Apps (PWAs) Which Offer the Functionality of a Native Mobile App
Be it our alarm clock, to booking our rides, or ordering food, we live off of apps. But what if there was something more to apps, something a lot more effective, something a lot more instant. Say hello to Progressive Web Apps.
By priyanka kale5 years ago in Journal
Social Media Mistakes You Need to Avoid
Social media is one of the pillars upon which a digital marketing campaign stands. To say it's important would be an understatement. It could pretty much be a deciding factor in regards to your business’ online marketing success. So, take it seriously!
By priyanka kale5 years ago in Journal
What are the Benefits of Responsive Website Design in Business Growth?
Internet accessibility has increased dramatically. Users now access the internet through multiple devices. But this fact has thrown a challenge towards companies providing web design services. Many tackled this by developing websites according to devices, but there’s a simpler, more efficient solution - responsive websites.
By priyanka kale5 years ago in Journal
How to Use Content to Increase Online Sales
The key to a successful business is sales. It is not rocket science to understand why sales are important. With the use of technology and social media, numerous opportunities have opened up in terms of showcasing your product and increasing. But just like the market, the internet can be a tough landscape to stride on.
By priyanka kale5 years ago in Journal
